When New Riff Distilling realized they had outgrown the public-facing portions of their facility, our team was engaged to rethink the customer experience at this stop on the famous Kentucky Bourbon Trail. Working with the project AOR, Platte Design, we renovated The Aquifer Tasting Room and Gift Shop into a unique bourbon tasting destination.

The Aquifer Tasting Room

The Aquifer Tasting Room embodies the warm, comforting, and familiar feelings you’re greeted with after a sip of great bourbon. Guests are welcomed by soft textures, rich pops of color, and innovative nods to the bourbon-making process. New Riff’s modern take on bourbon is celebrated through sleek and sophisticated uses of materials, giving guests an elevated sense of familiarity. The warm glow throughout and overall authentic energy creates a timeless space for all bourbon lovers.

The Gift Shop

With an overall bright and inviting atmosphere, this gift shop has both educational experiences and personalized shopping moments unique to the New Riff brand, bringing unmatched energy and spirit to the distillery journey. Guests are immediately pulled into an immersive, innovative, and eye-catching environment. Traditional materials are used throughout to honor the rich history of the distilling process, while carefully curated vignettes showcase New Riff’s bold, unapologetic, and fearless brand.